Blog

We need to stop looking down!

We are becoming a society that looks at our phones more than we look at the world around us. The small screen is a window to the world that whole generations look through, is giving them such a wider view of the world with so much more at their fingertips. Using an iPhone, iPad, Android, even Apple Watch has become everyday life, part of our routine.

As a graphic designer, I spend a lot of time talking about color. Just a few days ago, I was discussing with one of our web developers which shade of blue would work best on a website. To someone outside the design profession, this can be puzzling — why spend so much time and effort on weighing the differences between teal and cerulean? Does anyone other than designers care that much about a color? You should — color is an extremely powerful branding tool! The emotions conjured by your use of color will help create a memorable story that customers will associate with your brand.

How do big brands go (and stay) viral, vs an ordinary web user?

With a Master’s degree in teaching and a background in designing global corporate training initiatives, I’m sometimes asked how I approach training roll-outs for new products and services. My reply is generally, “It depends on your training goals, and how much time you’re willing to devote to getting them accomplished.” I also usually ask “Do you have learning management systems in place to help with the nitty-gritty of the training administration?”

Technology has always defined wealth and power in the world. Those who controlled it had the power, from developing more efficient farming tools, to industrialization, to the information and coding era we live in today. These technologies have one thing in common: they were completely dominated and controlled by people. Nonetheless, things are changing... again.