The Taxpayer’s Best Friend Bill Haas Working for us!

Made in American Create Jobs in the USA

Lets all start to think this way and the economy will turn around for everyone! If we just start to think about everything we do and everything we buy to make sure that at lease 10% or what makes it up is an American company we will start to grow again. It used to be a badge that we all wore and would stand behind. Lets get some of the pride in what we do back into the economy and stop thinking about just the bottom line.

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Last month, WebProNews brought you a story on an advertising campaign that Clix Marketing’s David Szetela was beta testing in Twitter. Since Twitter announced that it would be releasing a self-service ad platform this year, some people assumed his beta test was the new platform because it did have a few self-serve features.

Check out what they did in Sydney with some projections… I really like this. Imagine buildings that have these light-shows built into the designs.

A common question we hear in web marketing is “How do I get higher position on Google?”

Before we get to the how, lets take a look at the two primary types of results displayed by the major search engines.

Search engines display two different types of results “organic search results” (what shows up in the main body area) and the paid search results (the ads that show up on the right hand side of Google). To have a positive effect on the organic results and rank your site on a search engine like Google, your website has to be considered one the most relevant sites returned for a search term queried. It is very important to understand relevancy. Search engines look at a number of factors and put weight on each one of them to determine the sites to put on that first page. Some factors are:

How old is the domain?
How many years more years until it expires?
How many sites link to yours?
Do you have a properly formatted site map?
…and many more factors

SEO Keywords
If we think about how a prospective customer might begin a search and what phrases they might use, we can determine a keyword list.

We start by working out a proper keyword set, comparing that keyword set with a competitors set of keywords. Then we run the numbers, we check how relevant the keywords are within users search queries. Basically we see how often people are searching for the keywords. We pick the keywords that drive the most traffic and optimize each page for those. Then we incorporate them into your page titles, body content and in your marketing and PPC. With the right planning we can improve ranking and move more traffic to your site. Generally if we do an organic SEO campaign we can see results within 3 to 4 weeks. That does not always mean that a site shows up on the first page of Google for all of the search terms a client might want, but in time we can significantly improve it.

SEM (search engine marketing)
For SEM, paid listings PPC (Pay Per Click) are a much more unique animal. Like traditional advertising, the highest bidder with the biggest budget gets the prime spots and is seen the most on the first page of a search query. Simply put, if you are willing to pay a higher amount per click than your competitors, you will get the top placement above the other ads and even on the top of the organic results under Sponsored Links. Setting the right price and putting together the right budget helps you get your ad shown for the duration of a day into prime shopping search times. You have to remember that your PPC budget is based on a 30-day duration. So if you run a Google Adword campaign for $100.00 then your daily budget breaks down to only $3.33 a day. If you pay $.40 per click then you will receive up to 8 people a day. So you are basically playing a percentage game.

Next you will now need to watch Bounce Rate in your analytics. This is the rate that your web traffic or users click on your ad or on the description of your site in the search results and “bounce out”. If they come to the page that your directed them to and do not find what they are looking for, or if it is not attractive, or if it does not catch their attention in the first few seconds, they leave. Industry average bounce rate is 40%. Usually our goal is to get you under 30%.

Search engine optimization (SEO) is different from search engine marketing (SEM). So which will search tactics will give better results? Actually, both tactics can work together and with a clear strategy achieve measurable results. Okay, now let’s build a plan. Part two coming soon!